My group spent yesterday afternoon discussing ways we could better engage our audience. There are various tactics we can employ to ensure that Millennials are contributing too, or commenting on the content we produce. One would be to use ‘clickbait,’ which encourages users to tag their friends in the comments. We will also be strategicContinue reading “Fun Stuff We’re Including”
Category Archives: Uncategorized
What We’ll Do Differently
Due to Tiktok’s rapid growth in popularity and its’ select millennial audience, numerous feature articles have been published about it. A couple examples include: https://www.rollingstone.com/music/music-features/tiktok-video-app-growth-867587/ As a group we discussed how to differentiate ourselves. We decided to get an interview with the talent agency Born Bred talent, the first talent agency in Sydney to beContinue reading “What We’ll Do Differently”
Research
In order to better come up with an angle and pitch for our story we had to conduct thorough research into ‘Tiktok.’ We discovered that over 65% of TikTok users are under 30 (Konstruct digital, 2019) and that TikTok has captured the younger demographic by targeting the increase in smartphone use within this age groupContinue reading “Research”
Why Tiktok ?
“Imagine a version of Facebook that was able to fill your feed before you’d friended a single person. That’s TikTok.” — John Herrman, New York Times Columnist The target audience of digital media and broadcasting company Vice is those aged 18 to 35 and according to Vice, their readers love discovering “what’s new,”- the latest trendsContinue reading “Why Tiktok ?”
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