My group spent yesterday afternoon discussing ways we could better engage our audience.
There are various tactics we can employ to ensure that Millennials are contributing too, or commenting on the content we produce. One would be to use ‘clickbait,’ which encourages users to tag their friends in the comments. We will also be strategic in our captions, for example using, “Tag a friend who secretly uses TikTok.”
Another way to engage with Millennials could be to run a competition. This competition could encourage competitors to create their own TikToks. We may also try to establish our own TikTok trends/hashtags that users can contribute to. Creating engaging content with a clear strategy is the first step to user engagement, if we successfully do this, users will contribute and comment on our posts
Other engagement tactics include:
- Finding the, ‘Best Tiktok of the Week’ Videos.
- Creating ‘Know Your Meme Quiz.’
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